Subaru Commercial
I believe that the Subaru commercial, in my opinion, was
Dominant-hegemonic reading because the commercial shows the dog jumping out of
the car when it is a puppy. They then show the car a few years later; the
husband has a wife now and the dog is in the back seat. Then they take it one
step further and show a child and the old dog in the back seat. At the end of
the commercial, they say “A companion for life, Subaru.” Dogs are usually known
as companions so I think that it was a really good idea to have the viewer
focus on the bond between the man and his dog. You then realize that the car
has also lasted many years. I think that there was a lot of thought into
whoever made this commercial. There were a lot of little hidden messages. Plus,
everyone loves dogs so that held the viewers’ attention, even if they didn’t
care about the car.
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